HOW SMALL FIRM DIGITAL MARKETING CAN MAKE YOUR LIFE EASIER
There are two things in the life of a small business owner or solo firm: The things we should do, and the things we need to do. Typically we group things into these two categories, until our “to-do” lists are out of control.
If you operate a small law firm or you are just starting your own practice, then this probably sounds very familiar to you.
If you were to think about all the things you need to do, and should do on a daily basis to keep your law firm running as smooth as possible, then you are likely to discover that you could easily work 24/7 just to keep up.
It shouldn’t be this difficult.
But having a good digital marketing plan can change all that. In fact, crafting an affordable legal marketing program not only makes growing your firm easier, it also makes your business life easier…
Read on to learn how…
Dive into Directories – Did you know that 30% of traffic comes from online directories? If you aren’t familiar with the online marketing space, then you are in for a ride. There tons and tons of business directories online—and your law firm’s information needs to be visible on them.
But listing your law firm’s information and professional profile on the top legal and business directories is only half the battle. Your firm’s profile and information also needs to be correct.
By having an affordable legal marketing program in place, your firm’s profile will not only be correct, it will be complete on all the top business and legal directories so your firm gets found.
Synchronize Social Media – Another area that continues to stump business owners, solo-preneurs, and law firms is social media. Many will use social media as a sales tool rather than an engagement tool, which can result in lost calls, lost customers, and simply lost business…
An affordable legal marketing program for your small firm is the solution. Giving your law firm a social boost can build your local network, delight your customers, and even spread the word about your brand and image—all while you are focusing on the areas of your firm that need you.
Also Read: How to Understand the Power of Social Media
Define a Design – Finally, one of the most important parts of any legal marketing program is having a good website. And not just any website, but one that drives new and real case intake, and that really boosts your firm’s brand.
Having a good website is one of those things that every firm knows they need, but doesn’t always approach it in the best manner or even know how to approach it. By investing in an affordable legal marketing program, you are also investing in the growth of your firm.
Solve for SEO – Just the thought of SEO can make many business owners and solo law firms scratch their heads, or even make their heads spin. But SEO doesn’t have to be a complicated mathematical formula; it just takes some digital marketing know-how.
By implementing the best SEO practices, your firm and your brand will gain visibility, establish a solid online presence, and even develop a good online reputation, which are all crucial for getting your firm found.
If you are lost in the world of SEO, and you can’t find your way out, don’t panic. By creating an affordable legal marketing program, you don’t have to worry about “all that SEO stuff”.
By working with a solid team of SEO-savvy professionals, you can watch your firm grow without the headache.
Find Your Orange Spot with an Affordable Legal Marketing Program
To learn more information on how an affordable legal marketing program can help you to reach your firm’s goals and boost your brand’s image—all while making your life easier, contact the professional team at Orange Spot Legal today.