IS YOUR STARTUP LAW FIRM MAKING ONE OF THESE MARKETING MISTAKES?
Starting a business or a law firm is a big deal; there’s a lot to consider, a lot at stake, and a lot of mistakes you can’t afford to make. But all “what ifs” aside, there are a lot of exciting opportunities that can come from starting your own business or law firm.
In order to maximize your chances for success, it’s important to identify the areas of risk, and recognize the common startup mistakes. In fact, most small businesses fail within the first five years of operation. Believe it or not, marketing is one of the most common areas for error for startup businesses and solo law firms.
Read on to learn how an affordable legal marketing plan can help you not only avoid these marketing mistakes, but help you get your business started on the right foot.
1. Speed Spending – Most small businesses and solo law firms hit the ground running and have a pool of money or resources set aside for marketing. However, it’s also really easy to spend that money very quickly without seeing any return or determining which marketing channel or medium works best for your target audience
With a carefully crafted affordable legal marketing program, not only do you have a good strategy mapped out and personalized just for your law firm, you are also investing in a legal marketing program that is not only affordable, but that will yield positive, measurable results.
2. Change the Channel – Another common mistake that startup businesses and solo firms make when first starting out is by putting their marketing resources to the wrong channels.
It’s safe to stay that most startups recognize that digital marketing is important today, but might be unaware of how to effectively go about this.
For example, many startups and firms will set up a Facebook page, throw some money towards paid ads, and call it day. This is a recipe for disaster…and failure.
It’s not to say that social media or paid ads are ineffective, but first it’s important to determine which marketing medium or channel is the best for your particular target audience.
Consider another example. If the majority of your audience uses social media to find a law firm or an online directory, then it would be more worth your while to put your marketing resources towards those channels. When crafting an affordable legal marketing program, part of your strategy will involve this step.
3. Bring on the Brand – Branding your startup business or law firm is important—no doubt about it. But like anything, there is such a thing as spending too much on “perfecting” your brand.
For example, a common error that many startup businesses and law firms make is redesigning their website and/or logo over and over and over and over… By doing this you aren’t giving your audience much of a chance to make the connection between your business or firm name and your brand.
Remember, digital marketing and brand recognition don’t happen over night; these steps can take time.
However, if six months to a year have gone by, and you don’t think your brand is really working for you, then it might be time to revisit your strategy.
With an affordable legal marketing program, you have the opportunity to define your brand and a customized marketing strategy that drives results.
4. Measure Up – Finally, one of the biggest mistakes—and challenges—of startup businesses and solo law firms is properly measuring the results of their marketing efforts.
As we mentioned above, it’s easy to throw money into marketing—especially in the beginning. But it’s also smart to see which marketing channels, mediums, and strategies are yielding the most results and driving in the most case intake.
It’s important to determine what is working and what isn’t so you can fine-tune and adjust your strategy accordingly.
With an affordable legal marketing program, you will have access to reports that will show you the results of your marketing efforts, and how these results measure up to your goals.
Go for the Goal with an Affordable Legal Marketing Program
Finally, many startup businesses and solo firms that start on their own think big and have big goals. While this is a great attitude and great mindset, starting a successful business also takes careful strategic planning.
By committing to an affordable legal marketing program, you have the opportunity to build a customized marketing program just for your law firm—from the ground up.
From designing a professional and attractive website that converts to defining and boosting your brand over social media and other online directories, you maximize your chances for success almost immediately.
To learn more about how an affordable legal marketing program can work for your startup firm, visit here to contact the marketing professionals at Orange Spot Legal today.