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WHAT YOUR FIRM CAN DO TO CELEBRATE NATIONAL SMALL BUSINESS WEEK

WHAT YOUR FIRM CAN DO TO CELEBRATE NATIONAL SMALL BUSINESS WEEK

Spring is a time of year for warmth, rebirth, and growth. We aren’t just talking about trees, flowers, and baby birds, we are also talking about business growth. And what better way to celebrate your business than by recognizing National Small Business week? What does National Small Business Week mean for your firm? After all, your firm is considered a small business…
The Beginning, but Certainly Not the End…

National Small Business Week first began in 1963 in effort to recognize the critical contributions of America’s entrepreneurs and small business owners. Today, more than 50 years later, more than half of Americans either own or work for a small business or law firm! Furthermore, these entrepreneurs, solo-preneurs, and law firms create about two out of every three new jobs in the U.S. each year.
Tell Your Story…

So what can you do to celebrate National Small Business Week? Why not use this opportunity to tell your story? You can do this in a blog post, social media post, or even a press release.

If you are reading this and thinking, “who would care about my firm’s story?” You might be surprised to learn that many people who hit the Internet to look for an attorney are interested in reading about your firm; you just have to get your brand out there…

If you aren’t a writer, no problem. By committing to an affordable legal marketing program, you can work with a professional content writer to make sure your story is told.
Your Brand, Your Business…

Speaking of branding, one of the best things you can do for your firm this week—and every day for that matter—is to boost your brand. This is a necessary step if you are a new law firm.

Some ideas on how to do this include offering a promotion or publishing a news piece or press release on your firm. Maybe you opened a new office, hired a new legal team or expanded your practice areas. The sky is the limit.

Additionally, ensuring your firm’s information, such as an address, phone number, and website is listed and placed correctly on sites such as Lawyers.com, AVVO, Google, and across your social media is also important for your boosting your firm’s brand.

As a result, you can likely expect more phone calls, new and real case intake, and gain a competitive edge. Remember, consistency is key.
Your Clients Want to Hear From You…

…So make it easy for them to contact you! In addition to correctly listing and placing your firm’s information and profile on the top legal and business directories, you can also build or redesign your website.

By refreshing or updating your design, you are not only making it more attractive and appealing, which is important for establishing or boosting your firm’s brand and image, but it’s also a great way to drive conversions.

Don’t worry. You don’t have to be a graphic designer to have a professional website. There are a lot of affordable and available resources that specialize in legal website design.
Give Your Brand a VOICE…

By working with a professional and experienced team of legal marketing professionals, you can build a professional, responsive, and attractive website that can help drive conversions and new case intake, and boost your firm’s brand and image over social media and on the top business and legal directories.

What better time of year to give your brand a voice and grow your business?

To learn more about how the professional marketing team at Orange Spot Legal can help you boost your firm’s brand, contact us today.

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